Starter
Best for local / new sites
- Technical SEO baseline (crawlability, indexation, sitemap/robots sanity check)
- Core Web Vitals quick wins (LCP/CLS + basic INP improvements)
- Keyword research (core + local intent map)
- On-page optimization (titles/meta, headings, internal linking structure)
- Local SEO essentials (GBP/GMB optimization, NAP consistency guidance)
- Content hygiene (thin pages flags + basic refresh recommendations)
- Structured data basics (Organization/LocalBusiness where applicable)
- Monthly reporting + next-month action plan
- Technical SEO ongoing (redirects, canonicalization, duplication control)
- INP-focused UX optimization (interaction responsiveness + script bloat control)
- Topical authority roadmap (topic clusters + supporting pages plan)
- Content refresh system (decay detection + updating/pruning/merging plan)
- Entity SEO foundation (brand/entity consistency, About/Author signals)
- Schema expansion (Service/FAQ/Review where eligible + validation)
- AI-driven SERP readiness (answer-first formatting + snippet targeting)
- Zero-click visibility strategy (snippets, PAA, branded SERP coverage)
- Authority building (quality outreach + digital PR basics)
- Conversion-focused SEO (intent alignment + landing page improvements)
- Bi-weekly optimization + priority reporting
- Advanced technical SEO (log analysis, crawl budget, JS rendering, index bloat fixes)
- Core Web Vitals deep work (INP long-task removal + RUM-based monitoring plan)
- AI Overviews / AI Mode visibility playbook (citation-ready pages + evidence-first writing)
- Entity & Knowledge Graph strategy (entity linking, consistent citations, author credibility)
- Topical authority at scale (programmatic content governance + editorial standards)
- Digital PR & authority campaigns (high-quality mentions/links with risk controls)
- Multimodal SEO (video indexing signals, YouTube SEO, image search optimization)
- Search Everywhere optimization (brand presence beyond Google + assistant discovery)
- First-party data & measurement (event tracking strategy + content→lead attribution)
- International SEO optional (hreflang, regional intent, market segmentation)
- Weekly iteration + stakeholder sync + dashboard reporting



